IMPORTANCE OF COLLABORATIVE WORK FOR THE CONSTRUCTION OF KNOWLEDGE IN THE MARKETING AREA

Authors

  • Marco Fernando Villarroel Puma Universidad Técnica Estatal de Quevedo
  • Wendy Diana Carranza Quimi Universidad Técnica Estatal de Quevedo

Keywords:

knowledge construction; learning techniques; collaborative work.

Abstract

The present work is a bibliographical research whose objective is the discussion and systematization of the elements, characteristics, responsibilities and main techniques of the Collaborative Work that contribute to the construction of the knowledge of the university students in the marketing race of the semipresencial modality. We discuss the role of the teacher, analyze cases in which collaborative learning was implemented as a strategy for learning and present thirty specific techniques organized in five broad categories, of which eight are recommended for the academic work of the Marketing career Of UED-UTEQ.

Author Biographies

Marco Fernando Villarroel Puma, Universidad Técnica Estatal de Quevedo

Licenciado. Master en Ciencias. Docente de la Universidad Técnica Estatal de Quevedo. Ecuador.

Wendy Diana Carranza Quimi, Universidad Técnica Estatal de Quevedo

Ingeniera. Máster en Ciencias. Docente de la Universidad Técnica Estatal de Quevedo. Ecuador.

References

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Published

2017-04-17

How to Cite

Villarroel Puma, M. F. ., & Carranza Quimi, W. D. (2017). IMPORTANCE OF COLLABORATIVE WORK FOR THE CONSTRUCTION OF KNOWLEDGE IN THE MARKETING AREA. Didáctica Y Educación ISSN 2224-2643, 8(2), 245–254. Retrieved from https://revistas.ult.edu.cu/index.php/didascalia/article/view/621

Conference Proceedings Volume

Section

Reflexiones

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