UNIVERSITY AND STRATEGIC PLANNING IN ECUADOR

Abstract

Approach to strategic planning is an urgent requirement in the Ecuadorian educational system; special attention deserves the University for its proactive and anticipating needs and changes character. This transformation will not be provided without the necessary strategic intention that must pass to become part of the organizational culture of managers and institutions. Higher education strategic planning is a process highly inclusive, systemic, opened to criticism, where it does not discriminate any process, organized in various times or stages, which allows you to develop, among others, objectives and strategies in different time horizons, which need external and internal information responds to the demands of the environment and of the institution itself, and whose results require follow-up and constant evaluation to ensure the fulfillment of the goals. The identification, definition and improvements of processes and procedures are articulated to an inevitable developmental strategic intention that guarantees the achievement of a dynamic of continuous improvement but they must own a benchmark implicit in the Mission of the educational organization, which cannot be based in the decision and the future of one or several leaders display if not in the prospective study which is obtained by determining the relevance of different disciplines and institutions.