SMART COMUNICATION FOR SMART CITIES CASE STUDY: GENOA MUNICIPALITY’S WEBSITE
Keywords:
smart city; indicators; e-governance; e-skills; web accessibility; integrated communication model.Abstract
As part of the debate on urban transformation towards the smart-city concept the article aims to be an operative proposal and provides an interpretation of the smart factors affecting and characterising the communication among Municipality, citizens and local businesses. The study focuses on the on-going international debate on this topic and more in specific focuses on the tools used to date, while returns the interest on the Functions of communication via web as the natural dimension of a smart-communication that is consistent with the characteristics and the e-skills of ecosystems making the smart city. The analysis of the current European literature on smart indicators together with a comparison of the current websites of smart cities at international and national levels has allowed us to propose an integrated communication model. The latter aims to lead to “the match between the digital-man and social-man" by translating the Traditional Functions of the official website of Genoa Municipality into Smart Functions. In order to contribute to the international literature about these issues, future studies will show the degree of usability of the proposed model, highlighting the role of citizens’ attitudes and behaviour due to their perception of this smart model’s value.
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