INTERNAL-EXTERNAL COMMUNICATION AS A MOTIVATIONAL STRATEGY FOR ORGANIZATIONS
Keywords:
communication; strategy; motivational; internal; external; organizations.Abstract
The communication system and management represent an important element as a teleological mechanism oriented goals, providing significant impacts in the context of organizations, upon awakening interest in scientific research for executives and professionals who provide services in the various institutions. A communication strategy is a process with systemic character dominated by synergistic elements that facilitate and guide management achieving an inclusive effect, expression of a culture and participatory vocation. This work is an approximation to the knowledge of the communicational system expressed as a strategic intention of educational, productive organizations or research managers.
References
Bonilla Gutiérrrez, C. (2012). La comunicación. Función básica de las relaciones públicas, Editorial TRILLAS, España. Campos Villegas, M.C. (2007). Comunicación empresarial. Plan estratégico como herramienta gerencial, Editorial ECOE, Bogotá: Colombia. Fernández Collado, C. (2002). La comunicación en las organizaciones, Editorial México: Trillas. Goldhaber, G.M. (1994). Comunicación Organizacional, Editorial Diana, México, 1986. Llauca Curiñán, R. (2010). Técnicas de estudio. Normas de comunicación, editorial 21, Santiago.
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Copyright (c) 2020 Adelita Benilda Pinto Yerovi
This work is licensed under a Creative Commons Attribution 4.0 International License.
