EDUCATION AND VOCATIONAL TRAINING OF MARKETING. ITS APPROACH FROM A COMPREHENSIVE ETHICS PERSPECTIVE
Keywords:
marketing; education; ethics; social responsibility.Abstract
The complexity and dynamics of the marketing demand their axiological component-based educational training, he is not developing specialists with sufficient powers to conquer the market, must train professionals committed to the social realization. For this it is necessary to overwhelm the traditional imagery and understand the process of construction of marketing as a guarantor facilitator's best options to customers and commercial organizations at the time that integrate the needs of the consumer with the mechanisms to propel the promotion and sale of the products-services, balance, which can only be achieved through the responsibility and ethics.
References
Alonso, J. (2000): Comportamiento del consumidor. Decisiones y estrategia de marketing. 3ra ed. Madrid: Esic.
Antonides, G.; Van Raaij, W. F. (1998). Consumer Behaviour. A European Perspective. West Sussex: John Wiley & Sons.
Arnold, M.B. (1960). Emotion and Personality. Vols. 1-2. Nueva York: Columbia University Press.
Athanassopoulos, A.D. (1999): «Customer Satisfaction Cuesto Support Market Segmentation and Explain Switching
Bagozzi, R. P. (1991): «The Role of Psychophysiology in Consumer Research», en T. S. Robertson y H. H. Kassarjian [ed.]:
Batista N. y Valcárcel N. (2017). Formación integral en el proceso educativo del estudiante de preuniversitario, Revista Opuntia Brava, Las Tunas,
Behavior», Journal of Business Research, vol. 47, n. 3, pp. 191-207.
Correll, S., Thébaud, S. & Benard, S. (2007). An Introduction to the Social Psychology of Gender. Advances in Group Processes 2007
Ferreira, S. D., Rial, A. & Varela, J. (2009. Post hoc tourist segmentation with Conjoint and Cluster Analysis. Pasos. Revista de Turismo y Patrimonio Cultural
Gonzalo Musitu, O. (2002).Psicología del Consumidor PEARSON EDUCACIÓN, S. A., Madrid,
Handbook of Consumer Behaviour, pp. 124-161. Englewood Cliffs, NJ. Prentice Hall.
Zeithaml, V. (1988). “Consumer Perceptions of Price, Quality and Value: a Means end Model and Synthesis of Evidence”, Journal of Marketing, Vol. 52.
Downloads
Published
How to Cite
Conference Proceedings Volume
Section
License
Copyright (c) 2020 Mercedes Maritza Moscoso Pozo , Aminta Katherine Ruíz Zambrano, Luis Iván Aragundi García
This work is licensed under a Creative Commons Attribution 4.0 International License.
Usted es libre de:
- Compartir — copiar y redistribuir el material en cualquier medio o formato
- Adaptar — remezclar, transformar y construir a partir del material para cualquier propósito, incluso comercialmente.
Bajo los siguientes términos:
- Atribución — Usted debe dar crédito de manera adecuada, brindar un enlace a la licencia, e indicar si se han realizado cambios. Puede hacerlo en cualquier forma razonable, pero no de forma tal que sugiera que usted o su uso tienen el apoyo de la licenciante.
- No hay restricciones adicionales — No puede aplicar términos legales ni medidas tecnológicas que restrinjan legalmente a otras a hacer cualquier uso permitido por la licencia.
