EDUCATION AND VOCATIONAL TRAINING OF MARKETING. ITS APPROACH FROM A COMPREHENSIVE ETHICS PERSPECTIVE
Keywords:
marketing; education; ethics; social responsibility.Abstract
The complexity and dynamics of the marketing demand their axiological component-based educational training, he is not developing specialists with sufficient powers to conquer the market, must train professionals committed to the social realization. For this it is necessary to overwhelm the traditional imagery and understand the process of construction of marketing as a guarantor facilitator's best options to customers and commercial organizations at the time that integrate the needs of the consumer with the mechanisms to propel the promotion and sale of the products-services, balance, which can only be achieved through the responsibility and ethics.
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Copyright (c) 2020 Mercedes Maritza Moscoso Pozo , Aminta Katherine Ruíz Zambrano, Luis Iván Aragundi García
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